DARUSHIMO

“Nearly three-quarters, or 73 percent, of 1,200 students surveyed said iPods were “in” — more than any other item in a list that also included text messaging, bar-hopping and downloading music. […]

This year, drinking beer and Facebook.com, a social networking Web site, were tied for second most popular, with 71 percent of the students identifying them as “in.”

The only other time beer was temporarily dethroned in the 18 years of the survey was in 1997 — by the Internet, said Eric Weil, a managing partner at Student Monitor.”