DARUSHIMO

“So what does Ive look for when interviewing would-be Apple designers? Belief, passion and a commitment to strive for perfection. “When I’m interviewing people to join the team, the discussions go like this: ‘this was my idea, this is how it turned out in manufacturing, and it’s rubbish, isn’t it? But it isn’t my fault’,” he recounted wryly, before becoming serious. “There’s a list of excuses and reasons why it was somebody else’s fault other than the designer’s. Now I understand that, I’ve been there, I’ve been frustrated beyond words with other companies when I was working independently. But when you’ve gone through a whole portfolio like that, at some point you have to say: ‘if you really do care about the quality of what ends up getting made, wouldn’t you find an answer, some sort of alternative, and somehow figure out a way to take your idea and do something with it?’” It was a great reminder that design is about much more than the studio and the drawing board. Designers need to be fully engaged in a company’s overarching mission, and should be resolved to oversee every stage of a product’s life cycle, from concept to shop shelf and beyond.”