Use difficulty as a guide not just in selecting the overall aim of your company, but also at decision points along the way. At Viaweb one of our rules of thumb was run upstairs. Suppose you are a little, nimble guy being chased by a big, fat, bully. You open a door and find yourself in a staircase. Do you go up or down? I say up. The bully can probably run downstairs as fast as you can. Going upstairs his bulk will be more of a disadvantage. Running upstairs is hard for you but even harder for him.
What this meant in practice was that we deliberately sought hard problems. If there were two features we could add to our software, both equally valuable in proportion to their difficulty, we’d always take the harder one. Not just because it was more valuable, but because it was harder. We delighted in forcing bigger, slower competitors to follow us over difficult ground. Like guerillas, startups prefer the difficult terrain of the mountains, where the troops of the central government can’t follow. I can remember times when we were just exhausted after wrestling all day with some horrible technical problem. And I’d be delighted, because something that was hard for us would be impossible for our competitors.
This is not just a good way to run a startup. It’s what a startup is. Venture capitalists know about this and have a phrase for it: barriers to entry. If you go to a VC with a new idea and ask him to invest in it, one of the first things he’ll ask is, how hard would this be for someone else to develop? That is, how much difficult ground have you put between yourself and potential pursuers? [7] And you had better have a convincing explanation of why your technology would be hard to duplicate. Otherwise as soon as some big company becomes aware of it, they’ll make their own, and with their brand name, capital, and distribution clout, they’ll take away your market overnight. You’d be like guerillas caught in the open field by regular army forces.
- Paul Graham in his essay on Wealth also in his book “Hackers and Painters.”“Mouseless” from MIT Media Lab
(via hackernews)
I WANT ONE.
Real-Time Hand-Tracking with a Color Glove
joke vid
“The Singularity is not the great vision for society that Lenin had or Milton Friedman might have,” says Andrew Orlowski, a British journalist who has written extensively on techno-utopianism. “It is rich people building a lifeboat and getting off the ship.”
Peter A. Thiel, a co-founder of PayPal and a major investor in Facebook, is a Singularity devotee who offers a “Singularity or bust” scenario.
-From In the Singularity Movement, Humans are so Yesterday (NYTimes).
My two cents:
Scientology:Hollywood::Singularity:Silicon Valley.
“Oblong Industries is the developer of the g-speak spatial operating environment.
The SOE’s combination of gestural i/o, recombinant networking, and real-world pixels brings the first major step in computer interface since 1984; starting today, g-speak will fundamentally change the way people use machines at work, in the living room, in conference rooms, in vehicles. The g-speak platform is a complete application development and execution environment that redresses the dire constriction of human intent imposed by traditional GUIs. Its idiom of spatial immediacy and information responsive to real-world geometry enables a necessary new kind of work: data-intensive, embodied, real-time, predicated on universal human expertise.”
My “heck yea” moment was right at 2:26. One of the founders was science advisor for the UI in Minority Report.
“Augmented reality might be the future, but my favorite application of it yet transports you far into past. StreetMuseum—an iPhone app from the Museum of London—overlays four hundred years of historic images on today’s city streets.” — Gizmodo
via newsweek
(via texturism)
rad.
[…]
Changing consumer preferences about shopping and the high cost of operating brick-and-mortar stores are inspiring premium brands to rethink how they sell their wares. As Gower Smith, whose company, ZoomSystems, has created about 1,000 automated kiosks called ZoomShops, put it, “A ZoomShop costs less than an employee. -
The New Touch-Face of Vending Machines (NYTimes)
that last sentence. the whole article is good.
UPDATE: The FIRST sentence!
(via nickzed)
“Envision: Step into the Sensory Box”
If you like looking at things, you should prolly watch (all of) this.
i am truly inspired by Jack’s vision. I am completely enamored with his new service Square, too. He chases really big opportunities and makes it seem so easy. Big fan. This video is a must watch.
personally, i’m rooting for square, too.
Robot Presides Over Japanese Wedding
p.s. that kiss is horrible
(via gawker, ap, mashable)
Roger Linn’s “Linnstrument”

